Srinivasan, Raji: search on Z-Library

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1

When Do Transparent Packages Increase (or Decrease) Food Consumption?

Deng, Xiaoyan, Srinivasan, Raji

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 246 KB

english, 2013

2

Social Influence Effects in Online Product Ratings

Sridhar, Shrihari, Srinivasan, Raji

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 219 KB

english, 2012

3

Dynamic relationships among R&D, advertising, inventory and firm performance

Sridhar, Shrihari, Narayanan, Sriram, Srinivasan, Raji

Journal:

Journal of the Academy of Marketing Science

Year:

2014

Language:

english

File:

PDF, 384 KB

english, 2014

4

Should Firms Spend More on Research and Development and Advertising During Recessions?

Srinivasan, Raji, Lilien, Gary L, Sridhar, Shrihari

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 1.81 MB

english, 2011

5

Advertising, Research and Development, and Systematic Risk of the Firm

Leigh McAlister, Raji Srinivasan and MinChung Kim

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.42 MB

english, 2007

6

First in, First out? The Effects of Network Externalities on Pioneer Survival

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.68 MB

english, 2004

7

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Srinivasan, Raji, Moorman, Christine

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 113 KB

english, 2005

8

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 121 KB

english, 2002

9

The dot.com retail failures of 2000: Were there any winners?

Vijay Mahajan, Raji Srinivasan, Jerry Wind

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.15 MB

english, 2002

10

The Total Product Design Concept and an Application to the Auto Market

Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy, Gina M. Pingitore, Daniel Seldin

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 285 KB

english, 2012

11

First in, First out? The Effects of Network Externalities on Pioneer Survival

Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 149 KB

english, 2004

12

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 2.79 MB

english, 2002

13

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Rajan Varadarajan, Raji Srinivasan, Gautham Gopal Vadakkepatt, Manjit S. Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, Tom Krause

Journal:

Journal of Interactive Marketing

Year:

2010

Language:

english

File:

PDF, 627 KB

english, 2010

14

Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks

Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 345 KB

english, 2008

15

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Raji Srinivasan and Christine Moorman

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 1.43 MB

english, 2005

16

There’s Something in a Name: Value Relevance of Congruent Ticker Symbols

Srinivasan, Raji, Umashankar, Nita

Journal:

Customer Needs and Solutions

Year:

2014

Language:

english

File:

PDF, 274 KB

english, 2014

17

Sources, characteristics and effects of emerging technologies: Research opportunities in innovation

Raji Srinivasan

Journal:

Industrial Marketing Management

Year:

2008

Language:

english

File:

PDF, 205 KB

english, 2008

18

Effects of opening and closing stores on chain retailer performance

Srinivasan, Raji, Sridhar, Shrihari, Narayanan, Sriram, Sihi, Debika

Journal:

Journal of Retailing

Year:

2013

Language:

english

File:

PDF, 363 KB

english, 2013

19

Turning adversity into advantage: Does proactive marketing during a recession pay off?

Raji Srinivasan, Arvind Rangaswamy, Gary L. Lilien

Journal:

International Journal of Research in Marketing

Year:

2005

Language:

english

File:

PDF, 180 KB

english, 2005

20

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

Raji Srinivasan

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.61 MB

english, 2006

21

ADVERTISING EFFECTIVENESS: THE MODERATING EFFECT OF FIRM STRATEGY

McAlister, Leigh, Srinivasan, Raji, Jindal, Niket, Cannella, Albert A.

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 304 KB

english, 2015

22

The Emergence of Dominant Designs

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.76 MB

english, 2006

23

The Emergence of Dominant Designs

Srinivasan, Raji, Lilien, Gary L, Rangaswamt, Arvind

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 139 KB

english, 2006

24

Corporate Board Interlocks and New Product Introductions

Srinivasan, Raji, Wuyts, Stefan, Mallapragada, Girish

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 699 KB

english, 2017

25

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

Srinivasan, Raji

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 140 KB

english, 2006

26

The Emergence of Dominant Designs

Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 127 KB

english, 2006

27

High-throughput, Label-Free Quantitative Proteomic Studies of the Anticancer Effects of Electrical Pulses with Turmeric Silver Nanoparticles: an in vitro Model Study

Mittal, Lakshya, Camarillo, Ignacio G., Varadarajan, Gowri Sree, Srinivasan, Hemalatha, Aryal, Uma K., Sundararajan, Raji

Journal:

Scientific Reports

Year:

2020

File:

PDF, 7.05 MB

2020

28

Advertising, Research and Development, and Systematic Risk of the Firm

McAlister, Leigh, Srinivasan, Raji, Kim, MinChung

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 165 KB

english, 2007

29

Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment

Ramani, Nandini, Srinivasan, Raji

Journal:

Journal of Marketing

Year:

2019

File:

PDF, 445 KB

2019

30

Calculating, creating, and claiming value in business markets: Status and research agenda

Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, Qiong Wang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 246 KB

english, 2010

31

Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Srinivasan, Raji, Haunschild, Pamela, Grewal, Rajdeep

Journal:

Management Science

Year:

2007

Language:

english

File:

PDF, 201 KB

english, 2007

32

Service Satisfaction-Market Share Relationships in Partnered Hybrid Offerings

Arreola, Rafael Becerril, Zhou, Chen, Srinivasan, Raji, Seldin, Daniel

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 1.04 MB

english, 2017

33

B2B Research || Calculating, creating, and claiming value in business markets: Status and research agenda

Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.10 MB

english, 2010

34

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

Srinivasan, Raji

Journal:

SSRN Electronic Journal

Year:

2006

Language:

english

File:

PDF, 223 KB

english, 2006

35

Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains

Mallapragada, Girish, Srinivasan, Raji

Journal:

Decision Sciences

Year:

2016

Language:

english

File:

PDF, 495 KB

english, 2016

36

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Srinivasan, Raji, Ramani, Nandini

Journal:

Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 366 KB

english, 2019

37

Gesture Recognition for Physically Challenged

Kanchana Devi, P., Raji, A., Srinivasan, G.

Journal:

Indian Journal of Science and Technology

Year:

2016

Language:

english

File:

PDF, 467 KB

english, 2016

38

Supplier Performance in Vertical Alliances: The Effects of Self-Enforcing Agreements and Enforceable Contracts

Raji Srinivasan and Thomas H. Brush

Journal:

Organization Science

Year:

2006

Language:

english

File:

PDF, 3.49 MB

english, 2006

39

Designing Social Interventions to Improve Newcomer Adjustment: Insights from the Indian Sex Worker Community

Umashankar, Nita, Srinivasan, Raji

Journal:

Journal of Public Policy & Marketing

Year:

2013

Language:

english

File:

PDF, 159 KB

english, 2013

40

AGING-RELATED LOSS OF INSULIN-LIKE GROWTH FACTOR-2 (Igf2) IMPRINTING IN THE PROSTATE

Fu, Vivian X, Dobosy, Joe R, Dosetelle, Joshua A, Almassi, Nima, Ewald, Jonathan A, Srinivasan, Raji, Svaren, John, Weindruch, Richard H, Jarrard, David F

Journal:

The Journal of Urology

Year:

2008

Language:

english

File:

PDF, 148 KB

english, 2008

41

An in vitro spectrpohotometric anakysis of colour differences between composite resins and their shade guides

Samraj Raji, V., Indira, R., Srinivasan, M.R.

Journal:

Journal of Pierre Faucharad Academy (India Chapter)

Year:

2008

Language:

english

File:

PDF, 4.05 MB

english, 2008

42

Uncertainty, Prospectus Content, and the Pricing of Initial Public Offerings

Crain, Nicholas, Parrino, Robert, Srinivasan, Raji

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 388 KB

english, 2017

43

Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment

Ramani, Nandini, Srinivasan, Raji

Journal:

Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 445 KB

english, 2019

44

Cross-Buying After Product Failure Recovery? Depends on How You Feel About It

Umashankar, Nita, Srinivasan, Raji, Parker, Jeffrey R.

Journal:

The Journal of Marketing Theory and Practice

Year:

2016

Language:

english

File:

PDF, 510 KB

english, 2016

45

Effects of offline ad content on online brand search: insights from super bowl advertising

Chandrasekaran, Deepa, Srinivasan, Raji, Sihi, Debika

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 946 KB

english, 2017

46

Marketing spending strategy in recessions

Gary L. Lilien, Raji Srinivasan

Journal:

Australasian Marketing Journal (AMJ)

Year:

2010

Language:

english

File:

PDF, 130 KB

english, 2010

47

Designing Social Interventions to Improve Newcomer Adjustment: Insights from the Indian Sex Worker Community

Umashankar, Nita, Srinivasan, Raji

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 1.36 MB

english, 2013

48

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Srinivasan, Raji, Ramani, Nandini

Journal:

Journal of Marketing

Year:

2019

File:

PDF, 366 KB

2019

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